If you own 400 thousand yuan, you can buy a limited edition classic LV bag, and enjoy customized services. If you have only 5 thousand yuan, you can get a neverful LV bag and enjoy the same service and respect. The luxury brand articles keep to be weakness in foreign countries while the crowd gathered in China become bigger and bigger and the profits they get here are more and more. So “to go to China ” will be the target of an increasing number of luxury brand goods. Thus derive from a series of problems which are being staged fiercely as well. In order to control over the market firmly, luxury brands are increasing eager to cast off Chinese agents.

The wind of recovering proxy setted off from 2008 is intensified in 2009. this year, international luxury business including GUCCI, ZEGNA, COACH and so on, have increased direct management in China one after another. They even tended to go deep into developing cities of China. And some luxury business such as LV, HERMES have begun to acquisition of properties in Chinese cities and been involved in commercial real estate industry. Either recovering proxy or acquisition of properties, they are for profits. This is an indisputable fact. The latest “2009 china’s luxury good report” showed that as of January this year, China’s total spending on luxuries accounted for 25% of the global spending. The total has been to 8.6 billion dollars which surpassed that of the United States for the first time. China has been the world’s second largest consumer country on luxury goods. In such an attractive situation, 80%world-renowned luxury goods have entered Chinese market at present.