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Chanel constructs online store

Chanel has appointed R /GA New York to construct a e-commerce platform. At the beginning. Chanel plans to sell perfumes on the net only, however, they are thinking over selling glasses and accessories now.

In the past, high fashion always refrains from selling products through the Internet, but some insiders think this year would be a watershed.

Sales of many luxury brands suffer from falling off because of financial crisis, which causes that they reconsider digital marketing strategy. They hope they could find an new anchor point and drive sales on the emerging market for this reason.

Besides, Marc Jacobs also launches a online store, and it Will be opened in August. It will sell perfume and accessories.