November 12th, 2009
Creative director – Bailey of Burberry celebrated shop opening
Guests attended the opening ceremony
New shop in Singapore
More than 500 guests attended the opening ceremony,including Burberry CEO Angela Ahrendts、Kim Do Jin 、Li Bingbing、Rebecca Tan、Angela May、Beatric Chia-Richmond、Amy Cheng、Jimmy T、Jane Chong、Amelia Awi、Junita Simon、Gladys Pua .
The new shop was a digital concept party .Video played clip of the Burberry fashion show for spring and summer 2010 collections. There was a advanced blog porch for guests and journalists .They could publish blog there or communicate and report news .
The famous Disc Jockey from England Chris Gove was in charge of the live music .
The new shop is located in famous Singapore shopping center .The new shop is about 900 square feet ,which is the biggest one in Asia.
It stocks all female and male styles including Burberry Prorsum、Burberry London、Burberry Brit、Burberry Sport and children’s wear.
Accessories are also on sale in the new shop,including limited edition accessory designed for the biggest shop opening in Asia .
Design concept for global speciality store from Burberry creative director -Christopher Bailey is still applied in the new shop Ion Orchard .
Originated in 1856, Burberry general headquarters is located in London.