On the occasion of waiting for opening of Celine flagship store, which located in the Avenue Montaigne, Phoebe Philo decided to open a pop-up store in a rebuilding edifice. Ever since joined in Celine, Phoebe has based on philosophy ” refine and simplify to remodeling”, so she tried her best to present the store in a tidiest way.
Without separates, you can see sculpture trace everywhere, together without any ornament, the whole store looks like a building site. The atmosphere which has never been processed makes everything go back to aboriginality before built. Staircase lead to second floor is made of oxidizable material steel frame, and pipeline 、wire have been laid again. You can see thinnish naked lubricious or concrete wooden partition in the store.
The furniture displayed in the store are essential, made of recyclable material. Holders using for displaying are piled up by square boxes made of logs, whose surface is only painted with white paint or concrete sheath coat, mainly using for putting accessories.
Although a Pop-up Store couldn’t uncover mysterious veil of future Celine flagship, we could see beyond brand new design idea of Celine according to proper neutrality.
