Louis Vuitton Atelier is located in the core corner on the first floor of the Hang Lung Center. The atelier falls into two parts, one is handicraft salon showing product manufacture and order procedure, the other one is providing exclusive order service for Vip.

Louis Vuitton Atelier is adjacent to shoes part for ladies. Decorated with warm colour oak , all kinds of authoring tool and raw material perfect reappear working condition of the Paris Atelier. With translucent glass acting as natural lights shining into the room, such ceiling provides light and comfortable space for Paris craftsmen. Three specialty operating platform are established in it. Customers could see craftsmen masterly handcraft and feel Louis Vuitton outstanding traditional craftsmanship lasted for one and half centuries at short range.

Custom-designed salon is located inside the handwork salon. There is a large glass door segmentation . It not only founds independent private space , but also brings out enough light for custom-designed salon .

Louis Vuitton Atelier provides customer including Made-to-Order、Custom-Made、characters and letters hot stamping、Mon Monogram.

Could it be said that lying posture is an attractive sales incentive? Why Louis Vuitton advertisement is so found of lying posture ?

From the view of the aesthetics, women who are prone position could present perfect body curves. And you know that curves is the best linellae cultivated imagination. No wonder that streamline type is promoted as the best design in industry. But the smooth curves is a sense of stimulation, not only for men but also for women. The beauty in the picture naturally becomes feminine goal .Temptation, who can resist?

From the view of the physics , lying is a kind of power dispersal. In other words, this kind of posture could present model best working condition.(Of course, all of this is my drawing .) So it would have something to do with beauty after best working condition. Then it is converted to the view of the aesthetics and it will stimulate the desire to buy.

From the view of the psychology, lying is the best thinking way. The experiment shows that speed to solve the problem is the fastest when you are lying.

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In order to celebrate ready shop success in the department store ,Louis Vuitton designed a mystical and mysterious aisle leading to display of Louis Vuitton local craft in the Saks Fifth Avenue.

The bags on display

There is no doubt about it, your attention may be drawn to various sorts and varieties of perfume and cosmetics on the shiny table before November 10th .However,there are interesting stuff later.Open the elevator door of the 3rd floor ,a secret garden is waiting for you!

As a part of the international exhibition 2010, both craftsman making bags for Louis Vuitton in France and celebrities were invited to exhibition. Items on display at the concept store included the fashion brand’s bags 、cutlery and jewelery . Newly promoted spokesperson Maggie Gyllenhaal was the representative of the host. Guests attending the exhibition included Serena Williams Erin Heatherton Amy Sacco and Alexis Bryan Morgan.

Daniel Lalonde and Daniel Lalonde

Guests were invited to make a wish upon the Christmas tree which decorated with Louis Vuitton competitive produts . Tennis star Serena Williams frankly hoped that he could win in the Austria Open . Compared with Serena Williams, Maggie Gyllenhaal only hoped that mother could see her at the moment when she was catch a cold .