Elegance and fashion style develops of Coach own would speak to more and more fashionable consumers in and abroad , getting approval from them. The whole design of space is made up of independent spaces paying attention to adornment details, including arc ceiling、matching wall decoration、ground laids Italy white marble inlaid with black stones. Indoor fixed adornment is a perfect mix and match of all kinds of elements. Silk cloth and goods with Coach logo、classic pattern and a mass of seats are applied to the inside whole the flagship store, dashed forward distinguished home genial feeling.
The flagship store completely coordinates all kinds of media, including plane printing、outdoor advertising、direct mail. In order to celebrate the opening of flagship store, Coach will design specially a series of handbags with an individual identification number only sold here.
In line with opening of flagship store, there is another pioneering work that the charitable activity named “Star Totes” will be conducted, and Coach would invite many famous person coming from all over the world to design the same one handbag, all of which would be sold on the Chinese sites, and all the income would be contributed to Jackie Chan Charity Foundation. American actors Michelle Williams（《Brokeback Mountain》） and Uma Thurman （《Kill Bill Vol. I》and 《Kill Bill Vol. Ⅱ》）have been asked to invite to attend the charitable activity.
